How To Get Your First Client
You can’t be shy about marketing your business. When starting out as a first time business owner, many would see getting leads as a major challenge for their business. It is understandable that this may be your first experience planning and it might seem a bit difficult to do but to get clients you need to be ready to communicative and outgoing. To help you get started, and especially from a wedding planning background, we have put together few points which may be helpful on booking your first client.
- Do your research
For many who are new to the wedding industry, figuring out what to charge your client could go wrong if you do not have any clue about your wedding local market. You can start by finding out what your competitors are already doing, what brides would be looking for in your service that have not been met yet. This way, you have a competitive advantage and you are able to have enough demand in the market to support your business.
- Have a mentor
A wedding professional will jump start your business because by building a working relationship, they will be able to share with you the secrets that will help your business. You can browse online to identify respected wedding planners and get in touch by letting them know that you admire their work and have an interest in starting out as a wedding planner.
- Identify your customer hangout points
Knowing where to find your ideal customers is one of the most effective ways of reaching out to them. A place where you can connect with your ideal customer is necessary as this increases the possibility of being hired. Always be prepared and ready whenever you are around such places, as you never know who you could meet, or might have an interest in what you do. Ideal places to get leads from are exhibitions/wedding shows, churches, conferences, or any social events or concerts. A bridal or wedding show is one of the best places to not only get possible leads, but also meet other vendors in a similar field.
- Business networking
You need friends or business associates and you can do so through networking. It gives room for you to exchange complimentary cards and follow up with them afterwards. Take time to reflect on the conversations you have had with new people you have met, so that you are able to spot out any important piece of information that may be of good use to you and your business.
If you come across a potential lead, you could try ways of contacting them without being too involved in their privacy. Once in a while you could send them a personalised message on special occasions, and if they are newlyweds, looking out for their wedding anniversary would be a good plus for your business, because through this they will remember you and possibility for referrals.
- Reaching out to wedding vendors
Marketing your business is a way of building relationships with professionals in your chosen industry. If you are starting out as a wedding planners, it would be worth considering stores/businesses where newly engaged couples would most likely make as their first point of visit. A jewellery store is one of the first places they would visit for rings and so it would be a great idea to request for your cards or flyers displayed at their premises.
Reaching out to industry partners is a real boost to building connections such as florists, bridal shops, event rentals, venues, caterers, photographers and it can form as an ideal source of referral to your business.
- Start writing a blog
Write few blogs to engage your targeted audience. Few topics on what brides would like to know in regards to planning their wedding, or tips on why hiring a wedding planner would be ideal, honeymoon ideas etc. The purpose of writing blogs is so that capture readers who require information, and so they can also be interested to know about what service you provide. This way you build your audience and attraction to your business.